Antipodes skincare
Graphic design | E-Commerce | Advertising
Graphic design for New Zealand’s heritage skincare brand with scientifically-validated, natural-origin formulations.
At Antipodes, I specialise in design for web and e-commerce. Being part of a small in-house design team has given me insight into many creative processes; from product conceptualisation to launch. Antipodes also has a growing global presence which requires designs to be adapted to different markets and languages.
Design Tools
Figma, InDesign, Photoshop, Illustrator, Shogun, Shopify, Houdini
my role
Layout and UI, website page building, compositing
attribution
Creative direction, photography, copy writing and D2C strategy credited to the team at Antipodes.
work experience
March 2021 - Present
Web Design
Supporting a journey to healthier-looking skin
Antipodes wanted to build trust with customers through education while growing their D2C channels. This prompted a website refresh. The aim was to help customers in their journey to find products suited to their skin and allow them to explore the story of Antipodes.
Working alongside the CEO and communications team, we developed a series of brand discovery pages. I translated these concepts into wireframes and high fidelity mockups before helping to build the pages in Shogun. I also redesigned the layout of our online shop. I collaborated with our e-commerce specialist to craft the shopping experience and ensure a smooth integration with Shopify.
Email Marketing
Connecting with the Antipodes community
Our monthly email campaigns are a great way showcase our brand ethos, promote new products and offer exclusive deals. I design and customise the emails to each of our D2C channels including New Zealand, Australia, United Kingdom, France and the United States. I also help create email flows for onboarding new customers and retaining existing ones.
Procedural Modelling
Molecular-inspired graphics to illustrate the fusion of science, nature and beauty
Antipodes was searching for a better way to visualise the science behind their natural-origin skincare. I created a series of swirling, interconnected lines and dots to bring their brand image alive and convey the intelligence of nature. These graphics were made in Houdini, a program for procedural modelling. I evolved the aesthetic for their brightening moisturiser to illustrate how it helps refine skin tone and correct pigmentation.
paid advertising
Brand engagement through digital marketing
Each month I create a series of ads to support our promotional campaigns. A number of variations are designed to use for A/B testing with different audiences. Each ad is customised to the locale and display platform. I also create our always-on ads focussed on brand awareness to engage with new customers.
